We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Duties of the Marketing Executive include:
- Planning, developing and implementing effective marketing communication campaigns.
- Using the full marketing mix for the company’s marketing communications
- Writing copy for all marketing collateral, including brochures, letters, emails and websites.
- Understanding the product and customer profile and write thorough specs for each.
- Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
- Producing an accurate summary of total spend at the end of a marketing campaign.
- Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
- Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
Requirements of the role
- Degree in Marketing would be an advantage as would CIM qualification.
- Previous experience in a similar role.
- Strong project management/organizational skills.
- Ability to use spreadsheets to analyze data and spot trends.
- Understanding of customer segmentation.
- Two years of experience
Should you be require assistance recruiting for a Marketing Executive then please do not hesitate to contact our specialist marketing recruitment team info@kazungusecurity.com
